The Work
Seven books so far. Each takes something everybody believes and checks it against the count.
- The Simpsons · 1989–2026 808 Ways to Eat a Culture The “it became a celebrity parade” cliché is false. It’s not a line — it’s an arc that peaks around seasons 10–19 and falls back. Read the case study →
- Commodities & World Events · 1970–2026 The Five Prices Rarely Move Together Crude oil, gold, gas, copper and wheat, 1970–2026. You’d expect them to move as one — but no pair correlates above 0.3. Each answers to its own world. Read the case study →
- Brandtheon · 118 gods The Gods Got Trademarked The gods of power and knowing carry the biggest companies. Nobody names a large firm after Misery, Doom or Old Age. Read the case study →
- A Thousand Words for Red · 3,001 shades A Thousand Words for Red Lip makeup uses a sixth of the colour wheel. Brands sell the same colour and reach for unrelated words. Read the case study →
- Where the Ramayana Was Written · 187 tellings Somewhere In Here 187 tellings, and only 36 can be placed on a map. “Somewhere in here” is the honest answer — and it pins down almost nothing. Read the case study →
- Sylvia Plath · 1956–1963 A Life in One Line Seven years, two hundred and seventy-four poems — a whole life drawn as one unbroken line that runs out in the winter of 1963. Read the case study →
- The Spider Clock · 1962–2026 One Thread, Sixty-Four Years Fifty-five chapters of Spider-Man on a web where one turn is a decade. The thread is a single line for fifty years — then, after 2011, it splits and never comes back together. Read the case study →